In recognition that despite India ’s
historic performances at the recent London Olympic Games a lot needs to be done
towards enabling India ’s
true sporting potential, FICCI and Winning Matters Consulting this year focused
on assessing and enabling National Sports Federations (NSFs) towards
facilitating Industry engagement. Keeping this in mind, a research study titled
“Enabling National Sports Federations and Industry Engagement” has been
prepared for the FICCI Global Sports Summit.
To start with, the Study looks into the sports performance
assessment of 21 Olympic sports (20 Individual sports with Hockey being the
only team-sport) based on their medal winning performances at major multi-sport
events between 2008 and 2012 using the Sports Performance Index (SPITM) for
benchmarking them. As the medal distribution and domination of a country
varies between sports, a normalization coefficient has been introduced to
reduce the bias.
The top 5 sports based on their Normalized SPI scores
are: shooting, boxing, wrestling, archery and athletics respectively.
It is worth noting, that while shooting is the undisputed leader among other
sports within India, it has only been able to capture 26.54% of the SPI score
when benchmarked with top countries in shooting; the only sport that outshines
Shooting in that respect is Boxing which has been able to capture 36.01% of the
SPI score when benchmarked with top countries in boxing.
Keeping in mind that in today’s time and age websites are a
key communication platform for information assimilation and dissemination
toward building the confidence of the key stakeholders – participants,
consumers and investors – the study looks at the websites of top NSFs around
the world – with a focus on the USA, Great Britain and Australia – to learn
what they do to enable greater participation, support top talent and engage /
leverage the associations with sponsors and partners. In the Indian context, it
was noted that the NSF websites of the Wrestling Federation of India, National
Rifle Association of India and Badminton Association of India have the most
information amongst the21 NSFs, but still have roughly only 50% of the
information when benchmarked with some of the top NSF websites.
In the backdrop of this study, a detailed NSF questionnaire
cum self-assessment form looking at Performance; Participation; Events;
Funding, Sponsorships and Marketing; Administration/Governance, along with a
proprietary software tool has been developed by Winning Matters Consulting
incorporating global best practices. The study ends with an abridged version of
the questionnaire with a brief summary report which includes a snapshot of the
qualitative analysis done on the self-assessment provided by one of the NSFs.
A FICCI Press release
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