With him coming on board this will add further to the
excitement and glamour towards the tournament. Sports lovers already perceive
the superstar as a sport and fitness freak and his association will be seen as
a perfect fit to all sports lovers.
The League will even witness Akshay
Kumar actively post his comments and updates on the social media via his
official Twitter handle, blogs and podcasts talking on PBL and how players
fared each day.
Speaking on the announcement, Dr Akhilesh Das Gupta,
President BAI & Chairman PBL said, “We welcome Akshay Kumar as
the Brand Ambassador and his association with the League is in line with our
focus to create the required excitement. His presence will not only attract
sports lovers but even excite the players. We are sure we will witness a
successful edition not only on the court but even off the court. ”
Speaking on his association, Akshay Kumar said “I have
always believed in associating with sports and this League is yet another
platform for me to showcase my support. Badminton has given us
reasons to rejoice for years now and I am very excited to meet the young stars
who have conquered many feats on the court. For me they are the true Brand
Ambassadors to this beautiful and exciting game, I wish each one Good Luck
and may the best team win.”
The Premier Badminton League will start from 2nd
January 2016 where six franchisees - Delhi Acers, Hyderabad Hunters,
Bengaluru Top Guns, Chennai Smashers, Mumbai Rockets and Awadhe Warriors - will
compete for the top honour. The opening day of the League will witness Awadhe
Warriors taking on Mumbai Rockets in Mumbai.
BAI Press release
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