Mumbai, December 19, 2012: KOOH Sports is a company promoted
by a group of successful entrepreneurs and corporate professionals with TCS and
HDFC as its shareholders. The company is engaged in the business of sports
promotion and education in India .
KOOH Sports today launched a first of its kind initiative
called "SpeedStar", a talent hunt, to identify the fastest
100-metre running under-12, under-14 and under-16 year boys and girls in the
country. PT Usha, an Olympian icon who has inspired an entire generation
of Indian athletes, will be instrumental in driving and promoting this
initiative across India
along with KOOH Sports.
KOOH 'SpeedStar' will be rolled out in 11 locations- Mumbai, Pune, Ahmedabad, Delhi, Chandigarh, Lucknow, Bangalore, Chennai, Kolkata, Hyderabad and Sonepat - spreading its reach to identify the fastest kids in the country. The initiative is expected to touch 600 schools and over 20,000 children.
KOOH 'SpeedStar' will be rolled out in 11 locations- Mumbai, Pune, Ahmedabad, Delhi, Chandigarh, Lucknow, Bangalore, Chennai, Kolkata, Hyderabad and Sonepat - spreading its reach to identify the fastest kids in the country. The initiative is expected to touch 600 schools and over 20,000 children.
The final winners from each city will strike it out for the
finale to be held on February 10, 2013 in New
Delhi .
Talking on the initiative, Susir Kumar, Founder and
Chairman, KOOH Sports said,"At KOOH Sports, we are committed to raise the
stature of sports in the country and adopt initiatives at a grass root level to
promote it. The launch of SpeedStar is aligned to raise the bar of
sports education in India ,
and we are confident that our attempt to help kids adopt athletics early on,
within the realm of sports education in the country, will be successful."
PT Usha, the brand ambassador for SpeedStar said, "I am very happy to be associated with KOOH Sports - a credible organization dedicated to promote sports in the country. The broad-based adoption of athletics - the foundation for all sports - is an imperative to churn out meaningful sportspersons for the country at a young and appropriate age. It is an honour to be associated with SpeedStar and I am confident that this initiative will help produce the fastest and youngest Indian athletes."
PT Usha, the brand ambassador for SpeedStar said, "I am very happy to be associated with KOOH Sports - a credible organization dedicated to promote sports in the country. The broad-based adoption of athletics - the foundation for all sports - is an imperative to churn out meaningful sportspersons for the country at a young and appropriate age. It is an honour to be associated with SpeedStar and I am confident that this initiative will help produce the fastest and youngest Indian athletes."
Press release from BWI
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