In a multi-pitch battle IOS won this mandate for being the
exclusive agency of IOA which involves getting sponsorships, handling
operations and all media & PR related work. With this mandate IOS will
strategize the commercial plan for IOA so as to raise the sponsorship for
Indian Contingent that will represent country in the Rio Olympic Games and all
other national and international events. IOS is also planning to develop some
intellectual properties in partnership with IOA and will be working in tandem
to unlock the commercial potential of the Indian Olympic Association.
IOS is targeting the minimum revenue of 10-12 crore through
principle and associates sponsors as well as partners for the upcoming Rio
Olympic Games.
Commenting on this new association with IOS, Mr. N
Ramachandran, President IOA said “I would like to welcome on board IOS
Sports & Entertainment as our exclusive Sports Marketing Agency. We are
sure they will deliver their best while working with IOA. We were looking for
an agency that had the required expertise and credentials to raise sponsorship
for Indian Olympic Association and after multiple rounds of discussions and
presentations, we found that IOS was the best candidate to meet our goals”.
Speaking on this new journey with the Indian Olympic
Association, Mr. Neerav Tomar, MD & CEO IOS Sports &
Entertainment said, ‘’It is a matter of great pride to be associated with
the IOA. We are glad to have been given this opportunity to be a part of the
body that governs Olympic sports in the country. We will strive to deliver our
best in all areas - sponsorships, building intellectual properties, operations
and media & PR. We have developed a structure for upcoming Rio Olympic
Games we are looking at 3 principle sponsors and few associates and partners.
We are very excited and looking forward to working together for achieving our
partnership goals”.
Mr. Rajeev Mehta, Secretary General IOA said “We were
impressed with IOS’s experience in sports management that stretches from team
sponsorships in the top sporting leagues to individual player management. They
offered some great creative and commercial ideas that will help us unlock the
potential of this association”.
London Olympics 2012 bronze medallist and currently World
number 2 Badminton star Saina Nehwal said “I am happy to know IOA’s
decision to appoint IOS as its exclusive agency which will help build the image
and generate revenue for Olympic sports in the country. I have known Neerav and
his company for over 9 years now and they have been managing and my
professional career very successfully. I am confident that they will achieve new
milestones in raising sponsorship for IOA”
Another London Olympics 2012 bronze medallist shooter Gagan
Narang said “I applaud IOA’s decision of appointing a sports marketing agency
to look after its marketing and raise its brand value. The kind of work IOS has
done in the sports arena during last 10 years makes me confident that they will
deliver at their best”.
London Olympics 2012 bronze medallist and five times World
Champion boxer Mary Kom said “I am happy to hear this news. This is a
great step taken by IOA ahead of Rio Olympic Games. IOS signed me in 2009 and
they have supported and managed me for more than 6 years now. I am confident of
their ability to deliver and also wish them good luck”.
Bejing Olympics 2008 bronze and London Olympics 2012 silver
medallist wrestler Sushil Kumar said “This is a new era for Olympic sports and
one of India ’s
top company who I have known for over 7 years now has joined hands with IOA.I
would like to wish both IOA and IOS in building this partnership”.
An established player in the sports marketing industry in India for over 10 years in India , IOS
specializes in Consulting, Film Branding, Talent Management, Sports
Infrastructure, Rights Management, Outdoor Advertising and PR & Media.
Press release
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